Tuesday, August 28, 2018

The Brigade that Builds Brands: Air Force wife Meghna Johar's 'wood be lovely' story of a handmade brand

Hello everyone! How have you been? I’ve been a bit slow on the blog, taking time out to travel back after a long trip, clean up the dust that Delhi is known for, and get back into the groove of the daily routine. Today, I’m back with another edition of The Brigade that Builds Brands. This series is all about Fauji wives who create businesses or stay uber creative while juggling all the social + family commitments. Please meet Meghna Johar, founder & creator of a handmade décor brand WBL by Meghna and Air Force wife. It truly “wood be lovely” to find out more about her unique brand and story.

 C. Please tell us something about yourself – what do you do, where are you based and how long have you been a fauji wife.

M. Through my joy called WBL by Meghna, I I enjoy my occupation of  creative expression in wood, upcycling and interior design. WBL which started out as “wood be lovely” has many impressions now. Some of them being “wood brass and all things lovely” , “wood be lively” , “wood by and large”....
I am presently based in Delhi.

I so cherish my two decades plus years as a fauji wife.

C. What has been your business or creative journey been like: how & when did you start your venture?

M. My initially creative hobby has slowly evolved into a business. It has been an exciting and challenging run up until now and the urge to continuously grow creatively has kept me going.

I started my venture in 2010 with a carton full of woody goodies, a shoe string budget and a head buzzing with ideas! Gladly haven't looked back since.

Monday, August 27, 2018

New Ideas for the Blog

I haven’t posted on the blog for a little while. Every now and then, I need to disappear down the rabbit hole of quiet, away from social media and the virtual world, to think and fill my well. Also, we’re just back from a very long sojourn, cleaning up the dust and settling back at home.

But all through this, I’ve also been thinking of ways to get more creative at this blog. While I generally only post a couple of times here, what can I do to showcase my love for everyday Indian saree style, my passion for military spouse entrepreneurship, and my admiration for the arty-writerly-crafty lifestyle?

I’m thinking of new columns that feature some of that love. In the months to come, I hope to interview & feature authors, artists & crafters; shake up things in the saree style section; and, continue shining the spotlight on #fauji wives who carve out businesses from the boondocks. Maybe, I’ll also throw in some work-from-home posts – because really, there are so many myths shrouding that arena.

So, dear readers, be ready to see more collaborative posts as we journey through this blog. I hope you'll collaborate, read and enjoy the new posts that I'm about to roll out.

In the meanwhile:

I’m also brainstorming for my online wellness & green living magazine, Gorgeous Girls Go Green. Slow living and its impact on the environment & our health is my current obsession. That, and more about simple ways to stay well & go clean are on the list.

I’ve also been creating and teaching workshops on the above topics (mindful eating, holistic wellness, green living). 

There’s lot’s to do, but I’m taking my blogging, writing & teaching journey, one small step at a time.

What have you been upto?

An announcement: I’m looking for a Social Media Intern to help with the social media aspect of this blog’s & GGGG’s posts i.e. help post it on various forums and channels. This is perfect for a college student interested in writing or the media, or someone who is simply good at social media. If you’re interested in this or know someone who might enjoy this, please email me at chandanabanerjeewrites@gmail.com.

#blogging #blogideas

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