The Brigade that Builds Brands: Air Force wife & home baker Hakikat Kaur on how to build a creative life around your talents

Hello! We're back with another milpreneur interview. Today, I'm speaking with a fellow Air Force wife Hakikat Kaur, who is a home baker as well as a super creative person. She has juggled her many talents and interests all through this military wife journey and believes that each of us can use our own creativity to stay happy and fulfilled.

Hakikat Kaur

CB. Please tell us something about yourself – what do you do, where are you based and how long have you been a fauji / military wife?

HK. I am married to an air force pilot. I am a peace and nature loving spiritual person who believes in simple living and high thinking. Love, kindness and honesty is what I live by. Natural surroundings rejuvenate and inspire my creativity. I am an avid sports lover and regular with exercise and holistic healing.

CB. What has been your business or creative journey been like; how & when did you start your venture?

HK. The first venture was Kiki Cupcakery. My husband was posted in Chandigarh, the year being 2014. Chandigarh being my home town, we would often have people over, a whole lot of birthday parties and dinners etc. Eager to always set a fine table of eatables, I would spend a lot of time in the kitchen cooking and baking a variety of sweets and savouries. This was much appreciated by all and soon I was inundated by orders, and the journey of Kiki Cupcakery began.

Yummy cupcakes from Kiki Cupcakerie

CB. Fauji wives make their home in an assortment of obscure places across the country. Our lives are about living in the moment and doing what we can and when we can. Can you share how you stayed creative or found work that satisfied you while moving across the country?

HK. I love travelling and visiting new places which coincidentally comes as a package if married to a fauji. Being a home maker, I always had the time to pursue my hobbies and getting creative whether it was painting, embroidery, tile painting, knitting, papiermache, block printing, soap making, maintaining a kitchen garden, interior designing and of course, my love for baking which comes from the delectable puddings I savoured during my schooling at Welham. I also had an opportunity of heading a school which was extremely satisfying and rewarding.  Besides Kiki Cupcakery, I am now widening my range of products and will be providing relevant information to prospective clientele very soon via social media.

CB. How do you market your business and products while moving from place to place, and often to remote areas?

HK. Marketing is mostly done through word of mouth or through social media these days. Though I must admit I am not that good at it.

CB. How do you juggle that load of social commitments and welfare activities + postings and stints of solo parenting that are an integral part of the fauji lifestyle, while nurturing our passions and meeting work deadlines?

HK. I believe in live and let live and this motto has helped me. I believe in setting one’s priorities right and maintaining the right balance between kids, home and work. I try to take each day as it comes , to live in the moment and make good use of time.

CB. What tips would you give to fauji wives out there who'd like to pursue a career in your field while living at small and busy bases ( many still believe or led to believe that you can either be a fauji wife or a professional , and that’s not true )?

HK. I would like to advise the ladies to pursue their passions and dreams and change them into reality. Hard work, perseverance and patience is a sure way to success. GOOD LUCK TO ALL …

Thank you for joining us here, Hakikat!

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