Tuesday, September 18, 2018

The Brigade that Builds Brands: Army wife Gunjan Mishra's hand-crafted jewelry & accessory brand 'Pink Pitari'

Hello everyone! Welcome to another story from The Brigade that Builds Brands series – an ongoing interview feature that turns the spotlight on the #faujiwife / #militaryspouse entrepreneur, who crafts her own brand and makes it work through frequent postings, long stints of single parenting, several social commitments and unavoidable breaks that happen due to erratic internet or when you’re packing up or setting up house at a new base. Today we have Gunjan Mishra over at the blog - an Army wife, passionate crafter, mompreneur & the gal behind Pink Pitari - her handmade jewelry + accessory brand. We love the practicality and happiness with which Gunjan approaches this work + military life balance. Hope you find her words just as inspiring as I did.


 C. Please tell us something about yourself – what do you do, where are you based and how long have you been a fauji wife.

G. I am a stay at home mompreneur who turned her crafting hobby into a home business. I mainly create jewelry and accessories, though my work is not limited to jewelry making. I also bring in a lot of art and craft forms into my work because that’s just what I love to do, a variety of creative things. I love to express myself through writing on my personal blog. I began my ‘work from home’ journey through content writing which eventually gave way to full time crafting. Currently, I am based in Kanpur. I will complete 9 years of my being a fauji wife in December 2018.

C. What has your business or creative journey been like: how & when did you start your venture?

G. When I realized I could not do a steady job due to my husband’s frequent postings, I decided to pursue my hobbies instead. Initially, I was only pursuing the hobbies, but gradually I realized I had a strong desire to take it to the next level. Meanwhile, I was already blogging which led me to content writing. It kept me busy but my passion for crafts wouldn’t let me settle for content writing. However, I was still clueless about what it was that I actually wanted to do and how to do it. By pure chance, I discovered jewelry making. It really appealed to me, made me crazy in fact! Things eventually fell into place and Pink Pitari came into existence 2 years ago. From sourcing materials to dispatching orders, my work involves a lot of things which I do myself mostly and yet never felt like I am working, it keeps me so happy. I do it honestly and diligently and take a lot of pride in it.


Tuesday, September 11, 2018

The Brigade that Builds Brands: Air Force wife Cashmere Lashkari’s energy healing brand & creative ventures

Hello everyone! I’ve been very sporadic on the blog and the internet – #fauji life beckons. I’ve been accompanying my husband on his many work trips across the country + gearing up for yet another move. Between this and finding my new homeschooling mojo (when the kid can't go to school, the school comes to him!), work and writing have kind of been plonked on the back burner for a bit. But I’ve popped back in for my favorite series – The Brigade That Builds Brands. This week, we’re featuring Cashmere Lashkari , fellow Air Force wife, Reiki healer, entrepreneur and writer.

Here’s how Cashmere has always found something interesting to do wherever they are posted, and continues to build a light-filled brand.


C. Please tell us something about yourself – what do you do, where are you based and how long have you been a fauji wife.

Cashmere: I am an Army daughter and an Air Force wife. I’ve called more than a dozen cities home and have loved exploring each one of them. For the first two decades I saw the services from the child’s perspective and the last two decades from the spouse’s perspective. Life on both sides has been interesting with its own challenges. Currently I am in Pune and loving being on a “home posting.”

Living at home, literally since we didn’t shift to the MES accommodation, has opened up a number of new vistas for me. I am currently juggling the hats of a Spiritual Workshop Facilitator for Reiki and the Law of Attraction under my brand of Healing Energy 888, a Life Coach to create Work- Family balance for Women Entrepreneurs, and an Editor/Writer for a newly launched publication house called ActiveMuse.

C. What has your business or creative journey been like: how & when did you start your venture?

Cashmere: I am an HR Trainer by academic qualification, and a certified British Airways travel agent. Like a good fauji biwi, I have enjoyed my ladies club meets, husband’s nights and met my welfare obligations. However I have also constantly been working as a trainer and blogger, doing whatever work became available in each station we were in.

I have been writing stories since I was 7 years old and have been published in Salute, Good Housekeeping, Chicken Soup for the Indian Teenage Soul, Diplomatist, and Asian Age. I also self publish on the Kindle Store and have four books out under my pen name Candy Laine. I am working on book number five.

Cashmere with her Reiki students

I began Healing Energy 888 (www.HealingEnergy888.com) after completing my Reiki Grandmaster qualification. I offer Reiki Healing, Tarot Readings and Law of Attraction coaching. I started practicing Reiki in 1998 and over the last couple of decades have offered my service to a number of friends and family members. I began my Reiki teaching workshops in 2015 when we were posted to Delhi. Now I continue the spiritual workshops at the Wellnessence center (https://www.facebook.com/wellnessencepune/)on Salunke Vihar Road in Pune.
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